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River Cruising's Modern Makeover

Blog / River Cruising's Modern Makeover
River Cruises 9 min read

U by Uniworld is reinventing the travel industry with U, a fresh approach to river cruising in Europe. Offering a new take on experiential travel, U by Uniworld cruises are designed for younger travelers with a passion for exploring and a taste for authentic adventures.

Interested in a romantic Parisian getaway? How about a foodie-inspired, nightlife-filled escapade in The Netherlands or Hungary? A unique girls getaway or unforgettable guys trip through Germany and Austria?

If you believe life's too short to stay in one place, than consider the floating boutique hotels of U by Uniworld to experience some of the most incredible share-worthy destinations in Europe, all on one trip.

Why Choose the U?


A U by Uniworld cruise checks off all the boxes: cosmopolitan, rustic, modern, historic, adventurous, glamorous, laid-back, majestic, authentic, inspiring. It's just how travel should be.

Here are many reasons we think U by Uniworld is the very best way to see Europe from the inside.

Curate your trip

Chill out on deck, cycle through cute French villages, or take advantage of the many optional experiences onboard and onshore. This is your trip, done your way. You can choose to relax and unwind or decide to wander and explore. It's all up to you.

Good eats

Onboard dining always features fresh, regionally inspired options, made from locally sourced ingredients. Or hop off the ship for a culinary themed excursion to a famed restaurant, a vineyard or brewery tour, or even a private meal at a local home.

Unpack once

Once you step onboard your floating boutique hotel, everything is at your fingertips–transport, meals, experiences–all of it. No need to pack and unpack as you visit dozens of destinations.

Insider Tip: Onboard U by Uniworld river ships, you'll enjoy complimentary WiFi and access to news and info through a free PressReader app so you can keep up with the world as you're exploring it.

Exceptional service

Professional, highly trained, and super informative on all things Europe, the U by Uniworld crew can't wait to welcome you on board. Look forward to unmatched service from a young, fun and friendly all-star team—the best staff on the rivers.

All the extras

From onboard coffee bars serving specialty drinks to two "regular" bars serving up beer and booze or free-to-use bikes for daily excursions and a full-service fitness center, expect everything you'd find in your favorite boutique hotel . . . just better.

U by Uniworld caters to millennials with more in-depth, hands-on, and local-oriented experiences.
U by Uniworld caters to millennials with more in-depth, hands-on, and local-oriented experiences.

Onboard life

There is plenty of fun to be had onshore as you visit Europe's greatest cities, but your time onboard will be just as exciting. The U’s lineup of daily activities, exciting events and killer parties were all created with younger travelers in mind.

Rooftop yoga

Find your center with a complimentary rooftop morning yoga session, led by the ship's wellness coach. You'll be able to look for "inner peace" while looking out at iconic views that are sure to help with your meditation.

Mixology mastery

Want to learn the secrets for getting the smoke-infused flavor into a smoky bourbon drink or how to pour the perfect Pilsner? From cocktails to craft beers, onboard master mixologists will show you how to up your own bartender game.

Insider Tip: Days docked in a picture-perfect location are ideal for inspiring the imagination. You bring your artistic side. U by Uniworld brings the wine & supplies.

Cooking classes

Let the ship's Chef take you through a multi-course cooking class inspired by the very destinations you're visiting. And afterwards, enjoy the fruits of your labor by munching on your appetizer, entrée and dessert creations.

Silent disco

If you've never experienced this kind of party, now is the time. The resident DJ spins while everyone wears headphones in sync with the music. This unique late-night party is the perfect blend of sophistication and style, all with a stellar view.

Common areas will have sofas, hammocks, beanbags, and large sunbeds, plus a cool lounge experience, DJs playing, lots of TVs, and hip spaces to connect and talk.
Common areas will have sofas, hammocks, beanbags, and large sunbeds, plus a cool lounge experience, DJs playing, lots of TVs, and hip spaces to connect and talk.

Stay late, sleep in

U itineraries are planned around your schedule, with late-night overnight stays in Europe's most exciting ports and later shore excursion start times so you're always relaxed, and never rushed. It's your vacation, so enjoy it at your own speed.

Luxury staterooms

Whether you're a solo traveler, with a group of friends or traveling as a couple, there are cabin options to fit every passion, personality and price point. Every stateroom has an awesome view and you can upgrade your accommodations if you wish.

Sleek, stylish ships

U by Uniworld ships are part boutique hotel, part yacht, part resort. They're designed specifically with younger travelers in mind, which means they're sociable, contemporary, state-of-the-art, and brimming with sweet little extra touches.

Insider Tip: The U's two ships—the A and the B—sleep up to 120 guests with rooms accommodating up to three guests (a fun bunk bed plus another single), something no other river ships offer.

Awe-inspiring scenes

Incredible scenery. Inspirational moments. Iconic sites. Instagram-worthy photo ops. Every room has a waterfront view (not to mention the open-air rooftop deck), so you'll be front row to some of the most dramatic and dynamic vistas in the world.

True immersion

Each morning you'll wake up in the very heart of a new European city, walking distance from everything. You'll never need a taxi and won't miss out on the urban energy, as you'll be just steps away from the city-center, right in the middle of it all.

World festivals

Timing is everything, so the U has planned several cruises around major cultural events, world festivals and other exciting happenings. From Oktoberfest to the Paris Jazz Festival to Kings' Day in The Netherlands, you'll be right where all the action is.

Awesome excursions

It's your cruise, so it's only fitting that your experience is tailored to your unique interests—whatever they may be. Take a private tour, plan out your day in town or head out with no set schedule in mind and see where life takes you.

27 exciting ports of call, 6 incredible countries, 4 of the world's most famous rivers.
27 exciting ports of call, 6 incredible countries, 4 of the world's most famous rivers.

Think travel should be fun, relaxing, exhilarating, convenient and tailored to your interests—all at the same time? If you want to explore your own way with travelers just like you, that's exactly what you'll experience on a U by Uniworld river cruise.

Contact the river cruise insiders at 1 (877) 734-6858 to learn more about the coolest new way to cruise or for great deals on a variety of U by Uniworld adventures.

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